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About the author

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Christopher E. Fleming, (Chris) is the President of CD Media Consulting, LLC. He brings over 30 years of expertise in leading successful radio and television stations across the United States, from bustling metropolitan areas to small-town markets. 

Known for his honest and straightforward approach, Chris helps businesses master the art of success through innovation, ingenuity, and integrity—eschewing shortcuts and tricks in favor of proven strategies that deliver real results. Originally from Massachusetts, Chris grew up in Lunenburg and Clinton. 

He earned a degree in Communications and a minor in Central and Eastern European History from Ithaca College. The Radio Advertising Bureau, Local Media Association, and TVB have certified him as a local advertising, media, and marketing expert. Chris also has a unique claim to fame as a Ring Announcer for the UFC. 

Now residing in Louisiana, Chris enjoys life with his wife, Danette, their two beloved dogs—Jax, a spirited cocker spaniel, and Cali, a playful beagle—and his passion for helping others achieve their goals in media and marketing.

21st Century Sales Success: Why Settle for Average?

The Sales Training Playbook Built for Today’s B2B SellerIf you’re in outside sales, the rules have changed. Scripts don’t work. Gimmicks backfire. And outdated methods leave money on the table. 21st Century Sales Success is the modern sales training guide built for the real world—designed to help B2B sellers master the conversations that drive deals, loyalty, and growth.Inside this no-fluff playbook, you’ll learn:• Sales conversations that work in today’s economy• What top performers say (and avoid) during critical moments• How to earn bigger orders, faster closes, and repeat business• Field-tested methods used by successful sellers and teams right nowWhether you lead a t...
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